I was hired to work at Facebook NYC where I launched their new creative studio space. During my time, I worked with the partnerships team to develop content ideas and best practices for FB Live and IG stories. We were also in charge of creating a welcoming environment and experience for the partners.

Partners would visit the studio and have the opportunity to work with our team and to shoot different creative concepts while also learning how to improve the quality of their own content to increase engagement on their channels. We developed a studio space that was adaptable and customizable depending on the wants and needs of each partner visit. We would shoot up to 3 productions per day, sometimes on location, creating hundreds of Live Streams that garnered over 500,000+ hours of watch-time. One of our projects was even nominated for a shorty award.

Outside of the studio space, I worked with different internal teams to create content both onsite and offsite. I also designed some IG “content spaces” in both the NYC and LA offices.