Agency:

Insomniac

I received a call late one afternoon from an old friend. Someone they knew was looking to create a launch video for a new app that brought people together. The only catch was they needed it yesterday.

We had less than 72 hours to concept, shoot, and deliver a final product to the team at At The Pool. We jumped at the challenge and got to work. We used our collective resources and wore many hats to pull off a one-day shoot with 7 locations, 20 actors, and a lot of creative camera work. In a way, the experience of the commercial was exactly what the app intended to achieve - bringing people together.