Baby

Key Art, Date Announce, Social Content, Motion Graphics,
Special Shoot

By day, Chiara is a promising student at one of Rome's most elite private high schools; by night, she leads a scandalous secret life.

Client:

Netflix

Agency:

Size Matters

We traveled to Italy for the season one shoot for Baby. The date announcement originally had a different concept that was changed last minute due to internal creative decisions. We were able to pivot quickly and reconcept the day before the shoot without disrupting the production schedule.

We also filmed social concepts that were focused on intriguing global audiences with a Baby-themed Italian lesson, as well as an in-world “student confessional” asset where the characters asked each other intimate questions selfie-style. To help with blocking and framing, I operated the cameras so the actors could focus on their lines.