Counterpart

Social Strategy, Social Content, Community Management,
Motion Graphics, Social Teasers

 

A hapless UN employee discovers that the agency he works for is hiding a gateway to a parallel dimension that's in a cold war with our own, and where his other self is a top spy. The war slowly heats up thanks to spies from both sides.

 
 
 

Client:

Starz

Agency:

Size Matters

 
 

I was a big fan of this show and was super excited when we got the opportunity to work on the final season’s social campaign.

Season two picks up right where season one left off. Diplomacy has been compromised and there are so many questions about what happened. Since we could only use assets from the show, we created a strategy that focused on the tensions rising on both sides, the lies and betrayals, and learning that nothing is as it seems. Fans enjoyed the content and the show ended as a success.

 

Roles & Responsibilities:

Creative Director

  • Creative Strategy

  • Concepting

  • Storyboard and Scripting

  • Copywriting

 
 
 

Credits:

Head of Social: Julie Bloomfield
Editor:
Shrimpdaddy
Motion Graphics:
Brock Arthur, Seth Garnes

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