Insatiable
Key Art, Date Announce, Social Content, Digital OOH
Motion Graphics, Product Creative, Special Shoot
A bullied teenager turns to beauty pageants as a way to exact her revenge, with the help of a disgraced coach who soon realizes he's in over his head.
Client:
Netflix
Agency:
Size Matters
For season one of Insatiable, we kicked the campaign off with a date announcement that introduces our main character, filled with rage, as she gives junk food and her bullies the middle finger.
We built a custom set for the shoot with plenty of snacks left over. We also created key art and digital OOH assets, as well as one of the first-ever, in-platform ads for a series.
Roles & Responsibilities:
Creative Director
Concepting
On set creative
Credits:
Head of Social: Julie Bloomfield
Accounts: Matt Myers
Director: Ali Roberto
Photographer: Michael Rosenthal
Editor: Brock Arthur
Motion Graphics: Brock Arthur, Seth Garnes
Producer: Ettore Zuccarelli