Mortel
Key Art, Social Strategy, Social Content, Motion Graphics, Special Shoot
Empowered by a voodoo spirit, seemingly incompatible high school students Sofiane, Victor and Luisa join forces to flush out the person who killed Sofiane's brother.
Client:
Netflix
Agency:
Size Matters
Mortel was a great campaign to work on and allowed for interesting creative and visual cues to build upon. I traveled solo to France for the marketing shoot and worked with a photographer duo to shoot both the key art and motion elements for the campaign.
Instead of shooting in a studio, we used the school from the show and created makeshift setups to capture content. The creative was focused around the supernatural elements of the story while making sure to ground our characters in a relatable way.
Roles & Responsibilities:
Creative Director
Concepting
Storyboard and Scripting
On set creative
Creative Producer
Content Director
Credits:
Head of Social: Julie Bloom
Accounts: Doreen Wang
Photographer: Gus and Lo
Editor: Shrimpdaddy
Motion Graphics: Matt Burniston
Art Director: Dang Nyguen