Stranded at a summer camp when aliens attack the planet, four teens with nothing in common embark on a perilous mission to save the world.

Client:

Netflix

Agency:

Size Matters

When we were asked to create a digital campaign for Rim of the World, we knew we had to reach for the stars. For the campaign, we anchored our IG account as a camp-inspired map where fans could follow the journey of our heroes as they try and save the world.

Our IG Highlight icons were inspired by merit badges and our content focused on the intersection of being a kid at camp and being a kid who can also save the world from an alien invasion.

The campaign and film was a Netflix hit - and one of our leads became an instant heartthrob. To react in real-time, we gave the fans what they want and cut a sizzle of slow-mo shots that celebrated their crush. This asset garnered over 100k views.