What do you get when you have a film with A+ comedic talent and a client who says let’s have some fun? A campaign that let us stretch our creative thinking way outside the box. For the campaign, we created assets that focused on the film’s big action taken to a higher level.

We got the guys for a day of content creation that allowed us to build a sweet suite of social assets from countdowns to a 360 video experience where you become your own action hero.

To further promote the film, we documented a college tour and shared the shenanigans on IG stories. For the premiere of the film, we were on the red carpet capturing the night, and uploading content in real-time for fans to follow along. Oh, and I also sourced a monster truck that we custom wrapped with the key art for the guys to arrive at the premiere in style.