Sexify
Social Strategy, Social Content, Motion Graphics, Special Shoot,
Style guide
To build an innovative sex app and win a tech competition, a sexually inexperienced student and her friends must explore the daunting world of intimacy.
Client:
Netflix
Agency:
Size Matters
We worked with Netflix Poland to design a creative strategy for their new show Sexify. The main challenge was how do you market a show that is about sex, but not only about sex. We focused our creative narrative around the connection within relationships and the abstract understanding of how they work. The main characters spend the season searching for who and what they want, with or without an algorithm. In the end, they actually discover themselves.
We produced a remote shoot from Los Angeles and Poland, and created a visual style guide that helped our designs stay coherent and consistent.
Roles & Responsibilities:
Creative Director
Creative Strategy
Concepting
On set creative
Storyboard and Scripting
Copywriting
Post Production
Credits:
Account Executive: Doreen Wang
Animation: Lee Nguyen
Editor: Pablo Leda
Art Directors: Dang Nguyen, Whitley Sullivan